Oakley sprung to life when James Janard started selling custom motorcycle grips out of the back of his car at motocross events. The rubber used on these grips was soft and tacky and maintained its purchase even in the wet, and it’s still used on the earstocks of Oakley sunnies today. 

Now the brand makes everything from sunglasses with a highly tuned lens, designed to help enhance colour and contrast in a given environment, to helmets and clothing too.