What’s trending in the globe of e mail in 2022 so much? Study on to dive into traits in e-mail internet marketing that we have witnessed (and what we think is here to stay).

Developments in email internet marketing

E-mail remains a dominant channel for entrepreneurs, individuals, and the general results of a business. 41% of respondents in our 2021 Point out of E-mail report said email is “very critical” to their companies’ overall good results. More than 90% mentioned electronic mail is at least “somewhat critical”—a sentiment that is 30% bigger than 2019.

With email’s critical job in the overarching success of organization, it is practical for e-mail marketers to keep up to pace with business developments and modifications. Here are some of the tendencies in e mail we’re observing in today’s landscape:

  1. Privacy-proofing
  2. Rethinking analytics
  3. AI for personalization
  4. Omnichannel marketing and advertising strategies
  5. Newsletters
  6. Interactivity and AMP for e-mail


However privacy has always been substantial-precedence for entrepreneurs, the introduction of Apple’s Mail Privacy Safety (MPP) and the looming death of Google’s third-bash cookies has put privateness in focus—now additional than ever prior to.

With privacy actions increasing, e mail marketers are thinking about the well being of their email method in the long run. Which is wherever privateness-proofing will come in: It is location up your e mail software for longevity, with privateness top rated of thoughts. Some techniques to privateness-proof consist of rising selection of zero-get together information and finding your initial-party details in get.

Rethinking analytics

Long-applied e-mail internet marketing metrics have shifted in which means due to Apple’s MPP—specifically the open fee. Electronic mail entrepreneurs are now reconsidering which analytics are a correct measure of engagement and campaign performance—and quite a few have modified how they are measuring method good results.

poll on Litmus' LinkedIn
Poll hosted on Litmus’ LinkedIn

AI for personalization

Personalized e-mail deliver six occasions bigger transaction premiums than emails without having personalization. With subscribers anticipating personalization over and above their very first identify, entrepreneurs are turning to alternatives that simplicity personalization demands, like synthetic intelligence (AI). 

60% of entrepreneurs have a described AI strategy—up from 57% in 2020.

Omnichannel promoting strategies

Email’s opportunity is entirely realized when combined with other channels (like paid search/ads, internet sites, look for internet marketing, social media, and SMS)—aka, omnichannel internet marketing.

56% of people are additional probable to shop with vendors that supply a shared browsing cart throughout channels, proving the ability of a seamless expertise. Omnichannel promoting is not just wise marketing—it’s what people want. 


Newsletters are the most helpful types of emails marketers send, in accordance to our 2021 Point out of E mail report 81% of study respondents ship newsletters in their e mail method.

Brands and content material creators are frequently looking to build solid, immediate associations with their audiences—and e-mail newsletters can do that. They are important to drip campaigns, and 31% of B2B entrepreneurs say they’re the ideal way to nurture prospects.

Interactivity and AMP for e mail

Accelerated Mobile Internet pages (AMP) is not a new thought, but adoption has developed considering the fact that Google introduced AMP-powered email messages in 2018 and has continued to increase performance.

Electronic mail customers (like Gmail, AOL Mail and Yahoo Mail) and ESPs (like SparkPost and AWeber) have been added to the AMP roster. Furthermore, the demand from customers for AMP is there. 60% of e mail recipients claimed they are possible to interact with an interactive electronic mail, and around 50% of e-mail recipients reported they want to interact with information inside of their email.

Keep related with your subscribers

Maintaining your fingers on the pulse of industry developments assists you manage relevance with your subscribers, and produces a unforgettable subscriber practical experience.

Want to see what is trending in electronic mail design? See them listed here.

front cover of Litmus' Trends in Email Design and Marketing ebook

Developments in E-mail: Style and design and Advertising

Down load our latest guideline to get a snapshot of the latest trends in design and style and advertising to aid maintain your e mail system fresh—and subscribers engaged.

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