BuzzFeed is shrinking and shifting the aim of its Pulitzer prize-winning news division as the digital media organization, best known for its lighthearted lists and quizzes, strives to enhance its profitability.

The New York-primarily based enterprise is supplying voluntary buyouts in its superior-profile, 100-particular person newsroom and some top rated editors are leaving. They consist of Mark Schoofs, the editor in main of BuzzFeed News, and deputy editor in chief Tom Namako, who introduced a move to NBC News Digital on Tuesday. Ariel Kaminer, the executive editor for investigations, is also leaving.

BuzzFeed News is unprofitable but has received awards, including its 1st Pulitzer last yr, and its employees has been frequently poached by regular news companies. BuzzFeed spokesman Matt Mittenthal stated about 35 people were being qualified for the buyouts, but the organization will not expect all of them to choose 1.

Buyouts will be made available to information staffers on the investigations, inequality, politics and science groups, as BuzzFeed focuses far more on large breaking news and lighter material.

“We’ve experienced freedom to chase wild, difficult stories,” tweeted Rosalind Adams, an investigative reporter at BuzzFeed News. “It’s a unfortunate day to enjoy @BuzzFeedNews move away from valuing that operate.”

Past the newsroom buyouts, the firm also stated it is cutting 1.7% of its employees. In a January submitting with securities regulators, Buzzfeed stated it experienced 1,524 U.S. and global workforce, so the cuts would total to around 25 folks.

BuzzFeed’s shares have dropped additional than 40% given that the company went general public in early December by means of what’s known as a SPAC, merging with a company that now trades, instead than an IPO.

The organization experienced a sound 12 months in 2021, it noted Tuesday in its earnings launch. Its earnings rose 24% to $397.6 million, thanks to will increase in e-commerce and ad revenue, and its earnings extra than doubled, to $25.9 million.

But it expects earnings to fall in the present-day quarter if it consists of the acquisition of Complex Networks, a group of pop tradition sites BuzzFeed acquired final calendar year. The layoffs different from the information division will occur from BuzzFeed Online video and the editorial facet of Elaborate.

BuzzFeed also obtained HuffPost in early 2021, and laid off many dozen of its staffers soon soon after.

On BuzzFeed’s earnings call Tuesday, CEO Jonah Peretti reported the corporation is accelerating its expenditure in vertical video, the smartphone format made use of on the significantly popular video sharing web site TikTok.

As for the information division, it “will have to have to get smaller sized,” and “prioritize the parts of coverage our viewers connects with most,” Peretti said in a memo to personnel.

On the earnings get in touch with, he stated that the corporation desires to make BuzzFeed Information “a more powerful economic contributor to the much larger business,” and undertaking so will require concentrating on huge breaking news, society and leisure, celebs, and “life on the world-wide-web.”

Shares in Buzzfeed Inc. rose 32 cents, or 6.5%, to near Tuesday at $5.27.