FEBRUARY U.S. AUTO SALES: Seasonally adjusted sales rate falls to 14.15 million

Linda D. Klein

The seasonally adjusted U.S. auto profits charge fell to 14.15 million in February, down from 15.2 million in January but nevertheless ahead of the rates posted for the last five months of 2021, according to figures released Wednesday by Motor Intelligence.

The closely watched month to month success fell in line with analysts’ SAAR estimates that ranged from 14.1 million to 14.4 million. Marketplace authorities have envisioned ongoing weak product sales benefits as the industry grapples with minimal inventories brought about by the world-wide microchip lack and different offer chain interruptions.

Amid the automakers that documented February success — such as Ford Motor Co., Hyundai Motor Co., Toyota Motor Corp. and Honda Motor Co. — deliveries fell 12 percent to 559,549 automobiles, according to the Automotive News Research & Details Center. The outcomes are incomplete for the reason that a number of other automakers, this kind of as Typical Motors, Stellantis and Volkswagen, only report quarterly outcomes.

Here is a recap of outcomes from businesses that described this week.

Ford Motor Co. revenue fell 21 per cent in February. That involves a 21 per cent drop at the Ford division and 23 % decline at Lincoln.

Product sales of its all-significant F-Series pickup line plummeted 30 percent as most of its nameplates posted 12 months-over-12 months declines.

The automaker mentioned it took in extra than 72,000 new retail orders in February and that 33 % of its revenue last month came from those people who had positioned preceding orders.

“Our new items are conquesting from competition at a level that is 26 share points bigger than Ford total, like Maverick, Mustang Mach-E, Bronco and Bronco Sport,” Andrew Frick, vice president, Ford Income U.S. and Canada, stated in a assertion.

Toyota drops 11%

Toyota Motor North The usa on Tuesday mentioned February U.S. gentle vehicle profits fell 11 p.c to 162,587. Gross sales for the Toyota manufacturer fell 12 percent, whilst gross sales for Lexus were being off 5.6 %.

Auto product sales plummeted 30 p.c, although pickup revenue fell 13 %, despite a 16 percent acquire in Tundra revenue.

The Toyota brand’s crossover and SUV product sales rose 3.7 percent, mainly primarily based on a solid overall performance by the Highlander. Lexus-branded crossover and SUV income fell 3.7 p.c.

Electrified motor vehicle income dropped 13 per cent.

Toyota Motor’s stock stood at 110,674 autos — a 16-working day offer — at the end of February, down from 123,686 a month ago.

It had 93,307 Toyota-brand motor vehicles, down from 103,634 a month back. It also noted stock of 17,367 Lexus-brand name vehicles, down from 20,052 a thirty day period back.

Honda deliveries plunge

American Honda’s U.S. mild auto income fell 21 % amid inventory struggles brought on by the chip shortage and winter season storms. Individuals figures contain a 21 % slide at the Honda division and 20 per cent drop at Acura.

At Honda, only the Accord sedan and HR-V crossover posted sales gains in contrast with the very same time period a thirty day period ago. The HR-V’s 13,340 profits in February marked the nameplate’s 13th-consecutive monthly record, Honda reported in a statement.

The automaker mentioned 60 percent of motor vehicles en route to dealers are pre-bought, a signal of ongoing strong need.

Mazda posts 8.3% attain

Mazda North The united states reported an 8.3 % improve in gross sales previous thirty day period with 28,166 autos shipped. That marked the automaker’s 2nd-most effective February U.S. profits effectiveness.

Mazda’s gains had been largely pushed by its crossovers, which include a 36 percent product sales boost for the CX-5, its maximum-quantity nameplate, and a 21 per cent boost for the CX-9. The two autos posted best-ever February final results

Mazda’s car revenue, nevertheless, fell 32 per cent.

The automaker stated CPO income also fell 32 percent compared with the exact period of time a year back to 3,562.

Korean brands publish strong results

Korean affiliates Hyundai, Kia and Genesis described robust U.S. deliveries for February in spite of ongoing retail headwinds that brought on reduce forecasts as automakers struggle to rebuild depleted inventories.

Those people headwinds, triggered by creation cuts stemming from the ongoing semiconductor scarcity, failed to avoid Hyundai from recording an 8 per cent acquire in U.S. deliveries to 52,424. Profits of the Tucson compact crossover led the way, soaring 37 percent to 12,928 units. The new Ioniq 5 EV generated 2,555 deliveries.

“Our latest advertising and marketing endeavours with Tucson and Ioniq 5 have labored very well to generate consciousness in competitive segments,” claimed Randy Parker, senior vice president of countrywide gross sales for Hyundai Motor The usa. “We intend to continue to keep the momentum and marketplace share gains likely.”

Hyundai famous it didn’t history any fleet income. The automaker claimed U.S. inventories stood at 18,621 units at the finish of the month in contrast with 18,060 at the conclusion of January.

Affiliate Kia posted a 2.3 per cent gain to 49,182 deliveries in February as EV sales grew.

“Kia carries on to outpace the marketplace and ‘charge ahead’ with the shift towards electrified motor vehicles as income of our assortment of electric, hybrid and plug-in hybrid designs ongoing to break records and now make up 13-p.c of our income,” Eric Watson, vice president of product sales operations for Kia America, explained in a assertion.

“With very first-month profits of the all-electrical Kia EV6 exceeding 2,100 units we are assured that even additional shoppers contemplating their individual change to electrified cars will now contemplate Kia.”

Luxury brand Genesis explained it created its ideal February benefits at any time as deliveries rose 45 % to 3,482 vehicles.

Preceding forecasts

Just before the outcomes arrived in this week, deliveries of new cars in February have been believed to drop 10 to 11 % from a calendar year earlier, according to forecasts from Cox Automotive, TrueCar, J.D. Electrical power and LMC Automotive. Retail sales are projected to fall 5.7 % from February 2021 to 922,100, J.D. Electric power and LMC claimed.

February is historically just one of the year’s slower profits months even when inventory is abundant. But a deficiency of chips has left very little to opt for from on dealership loads, and field gurus don’t anticipate that will change whenever soon.

“With retail stock on rate to end a fourth consecutive month under 900,000 models and ninth consecutive month down below a single million units, the new-motor vehicle offer scenario is not exhibiting indicators of in close proximity to-time period enhancement,” Thomas King, president of the facts and analytics division at J.D. Electric power, reported in a assertion. “Consequently, profits in February are staying decided by the number of autos sent to dealerships fairly than reflecting precise buyer desire.”

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