Versace Presents New Course of Home Line With Exhibition During Design Week

Linda D. Klein

MILAN Marking the new class for Versace Residence, the Milan-based mostly manufacturer is staging an installation at the Palazzo della Permanente in the course of the city’s Layout 7 days.

Donatella Versace has partnered with architects and designers Roberto Palomba and Ludovica Serafini to present the brand’s latest property collection and introduce its new out of doors line, reflecting the company’s ideas to further broaden the division. As claimed, Versace Residence was formerly produced internally, but very last 12 months the business unveiled the to start with models under a licensing settlement inked with Luxury Dwelling, aspect of Way of life Style Group, in the drop of 2020.

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Andrea Gentilini, chief govt officer of Luxury Living Team, claimed the tie-up with Palomba and Serafini — who are “designers at an worldwide level,” regarded as a result of additional than 70 worldwide awards, like the prestigious Compasso d’Oro — was “a essential element” in this new chapter of Versace House. 

Their complex understanding and their skills in modern-day design and style are “extraordinary, as is their skill to merge a present-day vision of modern society with a specific information of the historical and cultural roots of the structure earth, making it possible for the generation of special parts that be a part of alongside one another the past, present and potential,” claimed Gentilini.

The established installation is bold, with crimson one of the key colors, expressed in the collection in a wide range of shades across materials, leathers, valuable silks and jacquards. Graphic is effective and LED partitions create a dreamlike scenario.

Patterns have always been a signature of the brand and this year, La Greca, which has been observed in the most modern Versace vogue collections, is back in home furniture, as well, in a 3D edition that is “almost architectural,” reported Gentilini.

The Venus chair is refreshed with new facts and the Stiletto assortment is offered in whole white, beige and burnt browns. Gentilini pointed to the Stiletto line, marked by furniture legs in the shape of shoe stilettos, as a bestseller, as is the V21 Signature couch.

The La Medusa assortment is exhibited in an all-new vinyl masking also a reference to Versace’s most up-to-date vogue show  including a sofa, a bed and a Trono armchair.

The new Stiletto Outdoor selection will be shown in the Magic formula Garden of the Permanente. The foundation in textured
white or bronze-lacquered steel is finished with a three-dimensional weave of cloth straps, coordinated with massive, cozy cushions. Protect fabrics take a look at daring and vivid hues these types of as lime green, fuchsia, Klein blue and yellow, with the identical shades found on chairs and armchairs.

The new outdoor Versace Home collection. - Credit: Federico Torra

The new outdoor Versace Household assortment. – Credit history: Federico Torra

Federico Torra

The dwelling collection will be existing in all of Versace’s immediately operated stores close to the environment — in Los Angeles, New York, Miami — and is by now exhibited in the London and Paris units, as nicely as in the monobrand shop that opened in Milan’s Via Durini very last calendar year. Additional retail store openings are in the pipeline, mentioned Gentilini.

“In the medium term, we will carry on to make investments equally in distribution and in item development, as properly as in model conversation and promoting,” ongoing the executive. “We consider that the opportunity of Versace Home is definitely extremely crucial we aspire to arrive at remarkable size and visibility.”

Asia, The us and the Center East, in addition to Europe, are Versace Home’s primary markets, he supplied. 

Versace was a single of the initial vogue properties to start residence interiors in 1992, focused initially on textiles. Porcelain tableware collections adopted, encouraged by the brand’s distinct patterns, such as the Baroque themes, the Greek frieze, the signature Medusa head and some of the prints from the trend collections, these as the Jungle print — permanently linked with Jennifer Lopez and her 2000 Grammy Awards dress.

The assortment has grown to involve clothes for the bedroom and toilet, furniture, wallpaper and components together with vases, candles and even sculptures. The settlement with Way of living Structure pertains only to Versace’s furniture. The brand’s textiles and add-ons will keep on to be made internally, even though Rosenthal continues to be its ceramics licensee, which will rejoice a 30-yr collaboration in 2023. AS Création and Gardenia will carry on to develop Versace’s wallpaper and ground tiles, respectively.

In July 2020, Way of life Style (Poltrona Frau Team) collectively with Haworth Inc. acquired the storied Italian furnishings and interiors design business Luxury Dwelling Team.

 

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