Journal of Risk and Financial Management | An Open Access Journal from MDPI

Your ecommerce design website must function in the manner it was intended when it was initially created. Otherwise, your users will come to distrust your brand, which will result in a loss of money and leads for your company. Consumers who have had negative encounters are more likely to churn, according to 67 percent of them. 4 percent of consumers actively complain to a firm about a negative experience. In comparison, 91 percent of dissatisfied customers leave without expressing their dissatisfaction.

According to the Systems Sciences Institute at IBM, “the cost of remedying a mistake discovered after product release was four to five times as expensive as the cost of curing an error discovered during design, and up to 100 times more expensive than the cost of fixing an error discovered during maintenance.”

According to the World Quality Report, organizations should limit their quality assurance budgets to 25 percent of their development expenditures. A shared sense of what is “fair” in terms of maintaining quality, security, and improving the user experience while not sapping the capacity for new growth underpins their unified proposal.

Whether your website is an affiliate website, a local company website, a SaaS website, or a plain vanilla HTML website when consumers discover problems, they will cheerfully hit the back button, and you will never see them again on that particular page.

As a result of this post, we will better understand the notion of site quality assurance, its significance, and how to ensure that your site is of excellent quality to make your job simpler.

What is website QA?

QA (Quality Assurance) on a website may be described as the process of testing a website to uncover problems, errors, or oversights that may have gone unnoticed during web development or design by an ecommerce web design company before the website is made public. Testing for quality assurance is another term for this process. It’s important to note that quality assurance starts far earlier, even before development. Initially, it begins with defining the website’s specifications and concludes with its testing. In terms of overall site quality, it is concerned with more than simply bug fixes; it is also concerned with the entire appearance of the site.

The importance of website QA testing

Website quality assurance (QA) is concerned with ensuring that the user interface (UI) of a website performs as intended (there are no bugs). Additionally, it ensures that a positive user experience is provided. The following are some additional advantages of quality assurance testing:

  • It establishes your company’s credibility. When everything on your website functions as it should, buyers will identify your brand with superior quality. This leads to a desire to purchase your goods, pay for your services, and connect with your brand.
  • It has the potential to expose faults that might have serious effects, such as a significant security vulnerability.
  • A dependable webpage may be delivered using this method. Because you are confident that your site will function, you have little worry about discrepancies.
  • Finally, it saves the company money and effort that would otherwise have been spent on problem fixes long after the site has been launched. Additionally, it is less expensive to remedy an issue before the site is released than it is after. There will be no impacted users, and you will not need to provide customer service to explain to customers why the site is not functioning as planned. Additionally, you will not be required to ‘shut down the site’ for repairs, resulting in a loss of traffic and money.

How to carry out website QA testing

QA is a difficult task. You must commit a significant amount of time and money to ensure that a high-quality website is supplied to its consumers. Depending on the complexity of the site and the details of the project, quality assurance may need up to 50% of the budget allocation.

The definition of a method you will follow throughout the testing phase is essential to properly carry out website quality assurance. This process flow is referred to as the quality assurance process flow. The process flow breaks down the amount of time required for each testing step based on the available budget and the testing phase importance.

Factors to consider when designing a QA process flow

When creating a quality assurance process flow, there are a number of elements to take into consideration. These are some examples:

1. Audience

Before you even begin to consider the website’s design, you must consider the audience for whom it is intended. This will assist you in determining the most appropriate platform for reaching your target demographic. And this will come in handy when narrowing down the testing environments, such as the browsers to utilize and the devices to test on, for example.

2. Application type

As you plan your testing strategy, consider the sort of application you’ll be testing. Testing methodologies change based on the type of website. Is your website design static or dynamic? A mobile-friendly website is something you’ll want to try.

3. Test specificity

Each scenario covered by the test must have a clearly defined conclusion, and the test must be well-described and detailed as well as possible. Make a list of the assumptions and preconditions you are working with. If at all possible, make use of as much “actual data” as possible (data that is as near to the user’s original input as possible).

4. Risk level

Are you creating a high-risk or low-risk website? The degree of risk associated with this site is decided by the functioning of the site and the industry. Consider the following scenario: if your website takes user information, you must ensure that the information submitted is accurate. Furthermore, you must ensure that the data is protected from snoopers. If you want to accept financial transactions via your website, you must do a complete security audit of the system.

When it comes to a static site, the focus should be placed on the UI (user interface) and functioning rather than design.

5. Estimated number of users

It is more efficient to undertake performance testing with a projected number of users. During a surge in traffic, this test determines how much stress and load (or traffic) the site can withstand at the same time.

6. Tools to use

You must consider the testing instruments that you will use. You may need to employ various tools for different sorts of testing or stages. Multiple tools may be required for cross-browser testing and performance testing. Calculate how much automation you will need. You may utilize technologies to automate sections of your testing, such as the CloudQA tool, which automates regression testing to save time.

7. The platform the site is accessed on

It is necessary to consider cross-platform testing if the site is intended to be viewed from a variety of platforms or browsers, as well.


A website QA process starts when the site’s needs are drawn out and continues even after the site is live and in use. Regular testing by an ecommerce website designing company is essential to identify issues that may arise in the future. Tests are better when they are well-defined, well-structured, and well-informed before they begin. Finally, keep track of any flaws you find so that you can refer to them later on while you’re working to solve them.